Web Design and SEO Case Study for Wellness Coach
Sophie Dear, the founder of The Self-Worth School, has become a powerful voice in the realm of personal development and self-help. Since we teamed up in 2019, it’s been an incredible journey being an integral part of her team and helping her craft a space where people can build their self-worth and embrace personal growth. From branding and web design to copywriting and strategic funnel work, we’ve tackled it all together!
Setting the Stage for Success
When Sophie first approached me in 2019, we’ve had several evolutions of her personal brand. At first her primary focus was building out her online movement subscription channel called Move & Inspire, and in 2022 she decided to shift her focus towards coaching women eager to elevate their self-worth. We rolled up our sleeves and focused on a few key areas to make her website not just a pretty face, but a powerful tool for her audience:
User Experience Made Easy: We made sure the site was easy to navigate, so visitors could quickly find the resources and support they need. A straightforward layout helps users feel right at home, making it simple to explore all that Sophie has to offer.
Consistent Branding: It was crucial to ensure her website reflected Sophie’s unique voice and mission. We worked hard to create a cohesive brand identity that resonates with her audience—one that feels authentic and empowering.
Clear Messaging: We spent time with Sophie curating messages that truly connect with her audience's desires. When people land on her site, they immediately understand her mission and feel inspired to dive deeper.
The SEO Strategy That Works
One thing that stands out in Sophie’s success is her commitment to an effective SEO blogging strategy. By consistently sharing insightful articles, newsletters to her email and Substack community and leveraging her guest appearances on podcasts, she’s been able to build off-page SEO with backlinks that boost her visibility. Here are some numbers from her analytics:
Referring Backlinks: 28 referring domains are helping to establish her site’s authority.
Domain Rating: Sitting at an average of 26, this shows increased trust from search engines.
Organic Traffic: Currently averaging 379 organic visits per month through Google, with peaks hitting 1.1K through organic keywords!
Putting SEO into Action with Commitment to Blogging
No we don’t take full ownership of Sophie’s organic rankings. While we have implemented on-page SEO and a cohesive user experience into all the website iterations we’ve done over the years, Sophie’s dedication to blogging and press appearances has made a real difference. Her content isn't just fluff; it's valuable information that resonates with her audience. The key is to target relevant keywords in her posts, which helps the site rank well in search results.
With these efforts, Sophie’s website now sees an average of 161 organic visitors per month as of November 2024, in comparison to zero in February 2024, thanks to her engaging blog and guest appearances. Her smart approach to off-page SEO means she’s not just bringing in new visitors; she’s also solidifying her reputation as a go-to expert in her field.
Harnessing the Power of SEO Keywords
A big part of Sophie’s success comes from strategically using SEO keywords in her content and the site’s URL structure. By incorporating relevant keywords throughout her website, we help ensure that search engines understand what her pages are all about. Sophie’s website ranks organically in the top 100 for 378 keywords in her niche as seen in her ranking report. Here are some strategies we implemented:
Optimized URL Structure: The URLs of Sophie’s pages were also optimized to include these keywords, which makes them more descriptive and search-friendly. For example, instead of generic URLs, we used formats like /self-worth-coaching or /stop-people-pleasing. This not only helps search engines index her content better but also makes it clear to users what they can expect to find on the page.
Content Optimization: We focused on researching keywords that resonate with Sophie’s audience, like “self-worth” and “people pleasing.” These keywords were then woven into her blog posts and landing pages in a natural way, making her content both informative and likely to rank in search engine results.
With these strategies in place, Sophie’s site has gained traction and visibility, attracting more organic traffic and putting her in front of the right audience.
The Results
Our collaborative efforts over the years have resulted in tangible growth for Sophie’s personable brand and The Self Worth School. The enhancements we continuously make to her website—combined with her dedication to SEO and blogging—have truly propelled her brand into new heights.
Our team at Brandify is dedicated to providing our clients with hand-crafted solutions that will provide REAL, tangible results to your bottomline. On-page SEO and marketing best practices are the foundation of all the work we do here at Brandify, so we can assure you’ll be in good hands!
If you are a health practitioner or private practice owner ready for big results, apply to work with us to chat more about your customized solution.
“Angelique is THE woman you want to have in your corner”
Angelique is an absolute dream to work with. From the very start you know she has your back. She totally understood my brand, my messaging and what I was trying to achieve. I felt so safe in the knowledge that she was working on my marketing funnels, email sequences and design projects that I didn’t even have to think about it! She is absolutely fantastic, she makes everything a breeze and I couldn’t recommend her more!
Sophie Dear
