On-Page SEO Case Study for Functional Nutrition Private Practice
The Clear Skin Lab, founded by functional dietitian Nutrition by Robyn, has become a notable brand in functional skin health and nutrition space. Robyn's dedication to empowering women find the root cause of their acne by using a functional nutrition approach is evident in her online presence and client case studies.
In April 2022, we had the privilege of partnering with Robyn to revolutionize one of her signature brands The Clear Skin Lab. She worked with us and opted for our full branding, web design and copywriting package, and since then we’ve seen her organic traffic soar through on-page SEO implementation and an overhaul of the website’s user experience.
Laying the Groundwork for Success
Robyn came to us with a simple vision: to refresh her online presence for her signature course to match the client experience she was delivering to her clients. Together, we set out to create an online space that became the go to hub for girlies ready to nerd out on all things root cause acne care. Here’s what we focused on:
Brand Consistency: We made sure her website truly reflected her brand’s essence—clear, effective skincare solutions that actually get to the root cause of symptoms. No more band-aid solutions and random prescriptions. Only root-cause solutions that heal acne FOR GOOD.
Website Redesign: By injecting new life into her site with a modern design and solid SEO practices, we made it easier for potential clients to navigate the site with a simple and clear user experience.
Authentic Messaging: We worked closely with Robyn to curate content that spoke to the deepest desires and needs of her audience so they were ready to start working with her, no questions asked!
Creating a User-Friendly Experience
Our focus for website design is ALWAYS to create a site that’s not only beautiful, but one that’s easy to navigate and actually converts. A user-friendly experience is crucial for on-page SEO because it keeps visitors engaged and decreases bounce rates. When users find what they’re looking for quickly, they’re more likely to stay longer, explore more pages, and ultimately convert into clients.
For nutritionists and private practice founders, this is particularly important. A well-structured website not only showcases services and expertise but also builds trust with potential clients. When a site is easy to use, it reflects professionalism and care, instilling confidence in prospective clients seeking guidance on their health journeys.
So, what is on-page SEO and why does it matter in private practice?
On-page SEO for private practice owners is vital because it helps your website get noticed by search engines and improves the overall experience for visitors. By tweaking things like title tags and meta descriptions, you can make it easier for search engines to find and rank your site, which means more potential clients will discover you. A well-organized and informative website builds trust with visitors, making them more likely to reach out for your services. Plus, by focusing on creating valuable content that answers their deepest worries and questions, you can attract the right audience and encourage them to become clients. In short, investing in on-page SEO can help you draw in more visitors and turn them into loyal clients.
On-Page SEO and Website Copywriting: How to Harness the Power of Words in your Sales Copy
An essential part of our project was ensuring that The Clear Skin Lab could be easily found online. By pinpointing keywords like "functional acne dietitian" and "what’s causing my acne," we were able to drive traffic to the site with on-page SEO.
In April 2022 we relaunched her website, and her stats that month were 2 referring domains, an average domain rating of 2, and a mere 3 average organic traffic visits per month. Fast forward to December 2024, and you can see the graph slowly increase over time. Today she has 17 referring domains, an average domain rating of 16, and 106 average organic traffic visits per month.
Keep in mind, she doesn’t rely on a blog for this website, so we can credit the boost in SEO rankings to on-page SEO such as optimizing the existing website structure and content quality, and improving key elements like title tags, meta descriptions, header tags, and image alt texts, as well as from traffic coming organically from her online social media presence.
The copy changes we made to her sales pages not only make the site more search engine-friendly but also enhances the user experience, leading to lower bounce rates and higher engagement. As longer visitors stay on the website, the higher chances are that the increase in traffic will reinforce her site’s credibility with search engines, contributing to the rise in her domain rating and increasing the number of referring domains as other sites recognized and linked to her content.
Google Search Metrics by utilizing on-page seo
In essence, while Robyn doesn’t utilize any off-page SEO content strategy through blogging, the strategic enhancements to her site’s on-page elements have significantly boosted her organic visibility on Google and established her authority in the holistic skincare space.
Robyn has a great organic social media presence, so the majority of her traffic comes organically from Instagram. On top of that 1,922 visitors reached her site organically in 2023 through Google search based on the copy and on-page SEO foundations we incorporated during our website design project in April 2022!
Our team at Brandify is dedicated to providing our clients with hand-crafted solutions that will provide REAL, tangible results to your bottomline. On-page SEO and marketing best practices are the foundation of all the work we do here at Brandify, so we can assure you’ll be in good hands!
If you are a health practitioner or private practice owner ready for big results, apply to work with us to chat more about your customized solution.
