Feminine Skincare Website and Branding, The Clear Skin Lab
Today we’re highlighting one of our skincare & nutrition web design clients, The Clear Skin Lab. The Clear Skin Lab was created by Nutrition by Robyn, to be a 4-week jumpstart program to help women uncover the root causes of acne and implement a targeted approach to get the clear skin you’ve always wanted. We loved learning about the brand’s mission to empower women with big sister knowledge and root-cause care when it comes to healing your acne. We were hired for a full-scale branding, web design, copywriting & print collateral project and built this brand in just under 3 months.
More Feminine Branding for The Clear Skin Lab
The Clear Skin Lab was born to give more people access to root cause solutions to acne. After working with clients 1-on-1, Robyn Spangler wanted to make the content and support more accessible and affordable by creating self-paced program teaching members how to address the root cases of acne from a 2 pronged lens (internal and external). All team members at the CSL have personally battled acne and other skin issues. We all know the physical, mental and emotional pain it causes so we can empathize with our members. While, yes, we help women clear their skin, what we really get fired up about is helping them find their confidence gain, feel empowered that they advocated for themselves, improve their mood because they love their skin again. Robyn and her team spent 2.5 years with a DIY website while she was building out the content. After seeing success in her business, she was ready to invest in branding for her nutrition business to align deeper with her ideal clients.
The Clear Skin Lab is your down to earth girlfriend…You go to her for an honest perspective. Her advice is grounded in science and common sense (butttt she can be kinda hippy too). She’s strategic and analytical but still cool and is down for margs. She’s smart but doesn’t make you feel dumb. She is research-focused but also a healthy skeptic and slightly sarcastic & brings humor into hard topics. She’s funny and light hearted. She’s loving and empathetic. She’s never preachy, righteous or dogmatic. She asks all the right questions and inspires change through information not rules. She knows you’re unique & encourages you to own that and use that. You feel empowered in her presence. She inspires you to advocate for yourself. Her knowledge and experience gives you confidence. She is a safe space. She’s open minded, action-oriented and realistic. She inspires you to make changes and see things with new eyes.
